Jaime Salm lecture
@ Towson University 10/8/09
"Green Design for everyone!"
[Jan gearing up for the lecture]
A few notes from the lecture:-Jaime was born in Colombia and went to college in Philadelphia, PA at an Art school
-while in college he studied college life and how students lived
-viewed the campus as a city/ organism *unique way to live
-extreme users: using chairs as tables, boxes as trash cans= students being resourceful
-how you live as a student is different than any other time
-behaviors? materials, sources
-extreme technology: reconsidering context and use
-redefining values through beauty and design
-how could something disposable/ not beautiful become something beautiful?
-who?
-what?
-when?
-how?
-why? [Design brief] *Design funnel= need someone to ask questions
-while in school, he created objects and placed them in stores for reactions
-then worked off those reactions to make better products
-transitioned from student to consultant
(was commissioned to design/ make "sale" signs for anthropologie)
= beginning of MIO
-went from consultant to entrepreneur, preparing business plans
-new studio= creative space FOR design
-DESIGN YOUR WORK
-DESIGN YOUR IDENTITY
-what is it about?
-what is your mindset?
-a collection= process/ translating ideas into reality
example of beginning products:
-tangent 3D wall paper- using recycled paper
(tested materials, researched all paper products)
-felt grid wall pockets - simple design
-stoop (exploring social aspect)
-beginning wall paper product lead to meeting with a big company
-took notes, listened carefully to the problems, then set out to solve them
(dimensions, technology, maintenance, safety)
-helped with new DESIGN BRIEF, one that answered all the questions
=* FLOW paper forms
-Idea factory: Re-Purposing industry
-local factory that produced molded wool hates= redesigned into lighting
*bringing out the best in what they do
=capsule light & shrum table lamps
-Customerization: eco- centric design *letting process define the design
ex. Bend it lamp
-inclusion / participation with customer
-designed a green line of gardening tools/ accessories for Target
-waste= raw material (consulting) -ex. Bloomberg project *paper chairs
designing objects for office spaces out of trash/ used paper
-*sustainable local manufacturing
found more notes (11/11/09):
-there's no such thing as waste
*sustainability& affordablity is key
*streamlining everything= edit and simplify!
-MIO CULTURE also has a location in Europe= more intuned with philosophy of sustainability
-thinking about the customer
-Europe is a good fit for MIO, good foresight in business
-sustainable furniture (question the essense of things): material redefined
-rubber stool= adressing waste, recycled tires- rethinking materials\
-naked line= exposing materials, educating customers
-Product Service system: returning things after use
-example: trask lamp= product line extension
*keep designing for changing technologies
-active sustainability** =product that generates a positive and quantifiable enviornmental impact each time it is used
-active participation= new product/user relationships (Target line)
*magical transformations
-mapping sustainability + local manufacturing +custom design+ functionality
(work within creative constraints)
-look beyond "recycled vs not recycled", think *product life
-green is not just about materials "stealthy green"
-innovation is going to happen in small batches
**THIS TIME IS RIPE FOR INNOVATION!**
*creative control, ethics, staying responsible -> don't compromise a chance for big $ if it doesn't stay true to your message
I LOVED Jaime's lecture on design!! It was so inspiring and i know everyone else loved it as well. It was one of the best lectures i've gone to at Towson University. What's even better is that he was around our studios during the day. I even got to meet with him and talk to him about my work! I was so nervous that i couldn't even speak. Here's this smart, young, very good looking, top designer and he was there to talk to us! Crazy!! All day i couldn't even say cohesive sentences or really make any sense. I kept making mistakes but I hope he got the drift of my work. I showed him the beginning of my dryer sheet collection. He made a lot of great suggestions and challenged me by asking questions. He suggested making design briefs for each project and set short parameters. I do them now so i can get a clearer view on what exactly i'm making and why.
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