branding

-Tiffany & Co.

I thought it was interesting to find a brand where the packaging is probably more famous than the actual products.

I'll admit, when i went on my senior trip to NYC i wanted so bad to buy something from tiffanys so i could have the blue box. I like the stamped jewelry because it had the label on it and i wanted to remember that experience. I bought the cheapest piece of jewelry i could find, a sterling silver band ring. i don't know what it is but i felt really cool carrying that blue bag around. 

VICTORIA'S SECRET

-no one wants underwear and bras from walmart when you can go to victoria's secret! This brand has successfully made itself SEXY and that's pretty much what they are all about. Now they have cosmetics, fragrances, loungewear, etc but it's all sexy because that's what the brand has become. Some underwear is not sexy at all but if it's from VS than it is. 

I've just realized that all of the brands i listed are sooooo expensive. I can't afford any of it but i wish i could. I guess that makes them successful because they have people wanting a piece of it. That's why they can have the prices so high because it makes the brand more desirable in some cases. Lower prices can make pieces seem cheap!