"a diamond lasts forever"

"Like the memory of a loved one, a diamond lasts forever"

Did you know that you can take a loved ones ashes from cremation and turn them into a diamond? I had never heard about this before until my diamond research. The synthetic diamonds could cost you anywhere from $4,000- $22,000. Only about 28% of Americans chose the cremation option while in Japan it's closer to 98%.

Here's part of the Life Gem's advertisment:
"Love. Life’s single greatest risk. Life’s single greatest reward. Love captures your heart in a second and holds it for eternity.
You have experienced a love without equal. You have had someone truly special in your life and mere words simply will not do."

Diamond and love are always going to be in connection with each other thanks to Debeers advertising but in this case, it's the way to hold on to memories. People who are mourning tend to not let things go. Burying someone or spreading ashes still forces you to give that person up. Having the ashes made into diamonds lets people keep that bond with their loved one. People have to die for the diamond, in this case it's not forced like blood diamonds. You can even use the ashes of a pet made into a stone.